Quality leaflet and flyer printing serving Eastbourne, Bexhill-on-Sea, Hastings and across the UK.

The ProPrintShop Buyer's Guide

Flyers are traditionally a small-sized, low-cost, high-quantity format for getting a message across. The flyers themselves can be used in a variety of uses, such as: coupons, invitations, pamphlets, handouts, appointment cards, place mats or newspaper inserts for customers and staff. Their versatility makes them one of the most in-demand print products for private and business customers the world over.

What is the difference between a leaflet and a flyer?

Flyers are usually only printed on one side, where leaflets would be printed on both sides, and will also be folded.


The number of pages relates to the panels between folds and the edge of the sheet, so take a sheet of paper and fold it in half, and you have 4 panels. It is worth considering that the thicker the paper used, the fewer folds we can make on the sheet. You can try this yourself by trying to fold a normal sheet of paper in half, twice, then trying to do the same with a business card!


This the size of each page (after folding is complete - where applicable). We have plenty of standard sizes listed, however if you’re particular size is not listed, you can click Special format to enter your desired size.


You will see we have a huge selection of materials and weights available. Additionally, the coated art paper for example, has a choice of standard finish, matt and gloss, which you can select from the Property field.

Weights and Measures - Which paper should I choose?

Ultimately, this depends on your personal preference and the purpose of the flyer. Since Prints Regent is all about quality, for a standard flyer we would opt for 170gsm Coated art paper, with a matt finish. For a folded leaflet, drop to 135gsm, so that it folds easily. For the cost-conscious, a flyer can be used on 90gsm, although being so flimsy, it’s more likely to be thrown away. For a double-sided leaflet, a thinner paper is more likely to “show-through” the content on the reverse, so you should probably opt for 135gsm. Consider that standard copier/home printer paper is comparable to 80gsm Offset, letterheads are at least 100gsm, decent business cards start around 350gsm.

Coated art paper achieves the best printing results, so called because the surface is refined with a “coating” – a bonding agent. This involves applying a specific colour coating whose main components are chalk, kaolin, casein or polymer dispersion. All papers are generally first matt after coating. To achieve a glossy effect, it then needs to be put through two high-pressure rollers called a calendar. This gives the paper a very smooth, solid surface which not only feels nice, but also enables better print quality and greater detail. The colours are absorbed less, and look bold and intense.

Offset printing paper
The uncoated offset paper is characterised by its intense 164 CIE whiteness. This printing paper is made from up to 100% cellulose and is writable. Your home printer should easily handle up to 100gsm, and most will take a good quality letterhead on 120gsm.

Premium special papers
Our Chamois paper uses a warm earthy colour which gives your print product a naturally classy effect in creamy white. Anyone wanting to make their flyers stand out through particular refinement can also choose Bright white paper which also impresses with a very smooth and velvety surface. Our premium paper selection is rounded off with a Linen-finish, and Ribbed varieties. Not only will they ensure your flyers have a greater visual impact, but will also be unique to the touch with a really elegant texture to the paper.

Eco-friendly recycling paper
Recycling paper is an environmentally friendly alternative to the aforementioned paper types. It is Blue Angel-certified and boasts excellent 133 CIE whiteness. This paper is made 100% from recycled papers and has a natural, slightly rough surface.

The printing process

The offset printing process enables larger orders to be printed at lower cost, and fonts to be printed with sharper contours. In this flat printing process, the ink is transferred from the pigmented printing plate to a rubber blanket, and then applied to the flyer. Indirect offset printing helps make your flyers more abrasion-resistant, and usually more stable and lightfast. We particularly recommend offset printing for larger orders.


How many coloured inks will we be using on the press? 1/1 would be black-only printing on one or both sides. 4/4 is traditional full-colour (four-colour CMYK) printing. We also have the option here to add a spot colour, which is a special pre-mixed ink in a particular shade, rather than trying to reproduce it from cyan, magenta, yellow, and black balance. It will look sharper, helps to highlight and emphasise parts of your document (traditionally headings, underlining and bullet points - spots). Some of the Pantone Matching System (PMS) colours cannot be accurately reproduced from CMYK inks, and so the PMS colours will be brighter and more vibrant. This is particularly the case with the metallic inks (gold and silver) when used on Coated art paper. The additional coating on the paper will help to lift metallic-effect of the ink. Printing metallic colours on other papers, and using tints of these inks (on any paper), will nullify the effect, and simply look dull and dirty. To select one of the common PMS colours, select either 2/2 + Pantone or 5/5 + Pantone, then click Special Colour to select. If your preferred Pantone colour is not listed, please use our quote form to request a price. Please ensure your artwork is setup correctly for spot colours - we will not print using the gold ink if your artwork simply looks gold... maybe that’s where “fool’s gold” gets its name!


Want a document that stands out and makes quite an impact? We have a number of techniques available to create something really special...

Blind embossing
This process makes your flyers three dimensional, accentuating fonts, logos or patterns. This special feature not only instantly catches the eye of your existing or potential customers, but also provides a unique tactile experience, by pushing the image through the paper. In order to do this, we need to create a mould, which we can store and use for repeat order and other projects, so it might be worth considering having a fixed-size logo blind embossed on your flyers, letterheads, compliment slips and business cards. One mould fits all!

This option involves us applying a wafer-thin film to your flyer, not only enhancing its look, but also ensuring it’s better protected and more robust. Special films can create additional tactile and visual effects through matt or gloss, linen and velvety soft-touch finishes.

Hot foil flat embossing
For a really luxurious, reflective, metallic look, the hot foil can be applied precisely to a predefined area as a transfer foil.

Hot foil relief embossing
This is a combination of relief embossing and hot foil embossing. Your flyers become three dimensional, and the refinement enables impressive light reflections. Next to gold- and silver foil you also have the choice between bronze-, copper-, red- or blue-metallic-foil for the relief embossing.

Relief varnish
While blind embossing can also be felt on the back page of the flyer, the relief varnish only works on the surface. This option may be used to visually and tactilely accentuate, for example, a logo or slogan.

UV varnish
This involves applying an additional layer of varnish to significantly increase your flyer’s robustness and also create impressive visual effects. The varnish can be applied across the entire flyer, or only to selected parts (as UV spot varnish), which works particularly well when combined with matt lamination to highlight a logo or draw attention to photographs.

Folding - it’s a wrap!

In addition to the refinement options presented here, you can also further accentuate things with perforation and creasing. While our normal flyers are printed single-sided or double-sided folded leaflets allow you to choose from different folding options such as half fold, french fold or parallel fold or a combination of fold types.

Single page flyer
The classical flyer without any creasing can be printed on one or both sides. They are, depending on format and paper, suitable to use as invitations, product information or as information material at trade fairs. The flyer can be created with any type of paper and in all kinds of formats. Optionally, we are able to add individual creasing or perforation.

Half fold flyer
The simplest of the folding types with just one fold is the half fold. It’s also called single fold as it folds the page in half. This folding type results into a 4-sided flyer that is particularly suitable for product flyers, mini-brochures, vouchers or greeting cards.

French fold flyer
This is a combination of two half folds – The page is first folded in half horizontally and then again vertically. The simplest of the french folds, with two folds, results into 8 pages. It’s therefore a fitting choice for posters and maps.

Parallel fold flyers
The folded edges of this folding type run parallel to each other. Some of the parallel folds are the double gate fold, double parallel fold, the concertina fold and the trifold.

Double gate fold flyer
To create an 8-sided roll fold flyer both outer sides will be folded towards the middle, so that the outer edges touch in the middle of the flyer (6 sided gate or window fold). Afterwards the flyer is folded in the middle (where the outside edges touch).The double gate fold offers enough space for detailed information for events or new products, especially in the A4 format.

Double parallel fold flyer
The Double parallel fold is simply an extension of the single fold. The page is folded in half twice in the same direction. This results in 3 folds and 8 pages. We are also able to print a triple parallel fold flyer with 16 pages. With a format of 105 x 210 mm it offers enough space for an extensive programme of events.

Concertina fold flyer
The concertina or zig-zag fold with at least two folds results into a 6-page flyer. Each page is folded in the opposite direction to its neighbour, giving a pleated or concertina effect. Present your new product information with a high-quality zig-zag-flyer in the A6 format and impress your customers with special refinements. We can also print your concertina fold flyers with 8 pages (3 folds), 10 pages (4 folds) or 12 pages (5 folds).

Trifold flyer
The panels of the trifold flyer all fold in on each other, “wrapping” around one page. The simplest form of the trifold has two folds and results in a flyer with 6 pages. Depending on the format it can be used for menus or event information pamphlets. Incase 6 pages are not enough you also have the possibility to print a roll fold-flyer with 3 folds and 8 pages.

Combination of fold types
In addition to the regular folding types you have the opportunity at print24 to combine them. You can choose between different folding types dependant on the amount of pages needed.

  • 1 x Parallel fold + 2 x Roll fold (10-pages)
  • 3 x Concertina fold + 1 x Trifold (10-pages)
  • 1 x Parallel fold + 2 x Roll fold (12-pages)
  • 1 x Parallel fold + 2 x Concertina fold (12-pages)
  • 2 x Concertina fold + 1 x French fold (12-pages)
  • 3 x Concertina fold + 1 x Parallel fold (16-pages)
  • 3 x Concertina fold + 1 x French fold (16-pages)

Design - your artwork, our in-house design team, or our online design tool

You can easily create your next flyer online without the need for our in-house design team (but we’re here if you need us). We have created and stored a great number of print templates and different designs in our complimentary FreeDesign tool so that you can not only save money but also time. Simply choose the flyer or folded flyer from the printing products and set the format and number of pages. You will quickly be acquainted with our design-tool, even without any graphical background. Tools like ruler, magnifying glass or the text-tool are at your disposal. You can freely upload your own files and use them for the creation of your flyer. Combine your own text and pictures with the ready-made graphics and text designs. Do you need the flyer-design for a private or commercial event? We have a great number of pre-made designs, photos and graphics for a variety of events. If you need help while using FreeDesign you can click on the “quick help” button at any time. We wish you a lot of fun getting to know our free tools while you create your flyers.


We give you the option of a screenproof so you can see what your flyer will look like before it is printed. We will then create a preview of your product so that you see an initial proof immediately on your computer screen. We’ll send you an email as soon as your flyer’s screenproofs are ready and you can then view your product preview with a resolution of 150 dpi in your MyOrders folder within your customer account. All you need to remember is that the preview is not colour-fast, so its colours may differ from the actual finished product. Anyone particularly wanting to see the flyer’s colouring beforehand can also request a paperproof from Prints Regent. In this case we’ll send you a true-colour Fogra-certified preprint of your flyer by post within a few days. And to make colour-checking easier, we’ll add a green strip to the paperproofs. Paperproof costs and delivery times are displayed directly online when you make your selection. Please note that all paperproofs can only be created in A4 and A3 formats. Smaller formats are printed on A4 paper.

Multiple designs on one order?

Themes allows you to add additional flyers for the same specification in the same order. Maybe you have 5 different offices that will feature a change of contact details. Perhaps each version will have a different promotion, or maybe you would like 500 of one design (1st theme) and 1,000 of the other (2nd and 3rd theme).

Delivery and ETA

Most of our printed products have a choice of delivery time, and the price will vary depending on how soon you require the order. Once selected, we cannot change this option after the event, so please select accordingly. Delivery times are also dependent on receiving your print-ready artwork by 10am.


Our prices are based upon us printing from the artwork you send us, without any intervention. For the benefit of business and personal customers, we display prices for both printing and delivery, and both with and without VAT. You can customise this display by clicking Change price display below the price. With your print options selected, and price display options, you can click on the printer icon to print this specification for later use. If you have a discount code, it can be applied at checkout. Discount codes only apply to Registered Accounts (you can register here and now if you haven’t already), and are promoted via social media, mailings, and by our subscription newsletter.


If you require further assistance with your selection, our telephone lines are open from 4:30pm to 7pm Monday to Friday. If you’re sitting by your computer, we can go through it together. You can call us on 0208 144 1555. We can also make home visits from Eastbourne to Hastings. Please call or email to arrange an appointment.

What is your artwork specification?

Select all of your printing options, then click view factsheet. You will be able to print off this specification for future reference. Create your flyers with us in the FreeDesign-Tool or with Photoshop, InDesign etc. at your place. Make sure to include the bleed and to create the print data in at least in 300dpi as PDF, JPEG or TIFF in CMYK colour mode with the colour profile “ISO Coated v2 (Fogra 39 L)” for coated art paper and “PSO Uncoated ISO12647 (Fogra 47L)” for offset or recycling paper. Refer to our factsheet to see if we require single pages or spreads.

The Small Print

Prints Regent is a registered trademark of Prints Regent Limited.

  • Prints Regent Limited is registered in England and Wales, number 08328498.
  • VAT Registration number 980668035.
  • Our telephone hours are from 4.30pm-7.00pm. Please leave a message outside of these hours, and we will return your call.
  • We do not accept unsolicited sales or marketing calls - we are on the CTPS register! You may contact us via email or post.
  • We are happy with our utility providers, have not been injured in an accident recently, and have claimed for all possible PPI.
  • We do not wish to take part in any market research or surveys.